Interview with pr expert: For over 4 decades, Israel has been losing pr war to the regional Arabs. Why isn’t Israel showing rockets falling on its civilians?
For over forty years Israel has been losing a public relations war to the Arabs and now to the Palestinian Arabs. And no one in Israel seems to care.
Dr. Ron Schleifer has made military-media relations his life’s work
ARCDC
Dr. Ron Schleifer, a professor at Ariel University, and an expert research academician on Psychological Warfare and military-media relations, has been studying the phenomena for years and has tried to sound the alarm on the importance of changing the way Israel uses the media.
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