The Israel Export & Int’l Cooperation Institute’s pavilion will feature 140 of the 150 Israeli companies, and overall, one of every 13 booths will be represented by an Israeli telecom concern.
By Ilan Gattegno
Some 150 Israeli companies will be featured in the GSMA Mobile World Congress in Barcelona next week, one of the world’s top telecom exhibitions. The Israeli companies make up the conference’s fourth-largest delegation, after the U.S., Britain and France.
Scheduled to be held Feb. 22-25, Mobile World Congress is one of the world’s largest annual mobile industry events. This year’s conference, held under the theme “Mobile is Everything,” will feature over 2,200 exhibitors.
Organizers expect some 100,000 visitors, including global mobile industry leaders, high-tech companies, and cellular service operators and providers, as well as the general public, curious about the latest innovations in the field.
The Israel Export and International Cooperation Institute’s pavilion will feature 140 of the companies, and overall, one of every 13 booths will be hosted by an Israeli telecom company.
The Israeli pavilion will serve as a platform to one of the largest business events held at the exhibition, orchestrated by the Foreign Ministry’s trade administration.
Israeli companies featured in the pavilion will present visitors with new cyber defense technologies for mobile devices, smart-house technologies, digital medicine innovation, and more.
One of the highlights of the conference is expected to be the unveiling of new devices by the world’s three leading mobile companies, Samsung, Huawei, and LG. Apple will not be featured in the exhibition, and will unveil its two new devices, the iPhone 5se and the iPad 9, at a solo event scheduled for March. The move is a departure from Apple’s usual presentations, which have so far been held in September.
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