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WATCH: Israel’s anime campaign effort to woo Japanese tourism

Israel launches animated Japanese web series highlighting 2 young sisters visiting Israel in hopes of promoting Japanese tourism.

Israel’s ambassador: the goal is to ‘connect to Japanese pop culture & use anime to reach the youth by displaying Israel beyond the conflict.’

By Itamar Eichner



Meet Saki and Noriki – Israel’s new animated ambassadors to Japan. Israel’s embassy in Tokyo recently launched いいね!イスラエル or ‘Israel, Like!’, a new web series of the anime genre, in the hopes of enticing Japanese tourists to visit the holy land.

YouTube screenshot

The unprecedented public relations campaign will involve no less than seven episodes in which Saki and her sister Moriki visit different parts of Israel, and of course fall in love. Continue Reading »