With Israeli children owing their resistance to peanut allergies to the legendary snack loved by all, Nestlé is now exposing it to a wider US audience, making Bamba an ideal candidate to dramatically reduce the number of American children from developing the dreadful allergy.
By Navit Zommer
Will Bamba, the famous, all-times favorite Israeli peanut snack reduce American peanut allergies? The Osem company’s snack will soon be on its way widespread distribution in the US, in a a deal brokered by the international food giant Nestlé.
Bamba is planned to be adopted by Nestlé’s baby snacks section, and a new commercial aired recently already shows the Bamba icon — a red headed baby — walking the streets of New York City. Continue Reading »