“Of course American TV would never really call of the murder of Muslims, but Palestinian TV incites for the murder of innocent Jews every single day,” the NGO says in the video accompanying the campaign, before presenting a series of clips from Palestinians TV calling for the murder of Jews.

Shurat Hadin said in a statement on Wednesday that they intend to collect thousands of signatures which can be submitted to the ICC as part of a criminal complaint against the heads of the Palestinian Broadcasting Corporation Riad al-Hassan and Ahmed Assaf.

“In the recent wave of terror attacks many of the terrorists launched their attacks after they watched programming which called very clearly for the killing of Jews,” Shurat Hadin said in the statement.

They also said they see a precedent to their criminal case in the conviction by the International Criminal Tribunal for Rwanda in 2003 of the operators of Rwanda television station “Radio Television Libre des Mille Collines”, who were convicted of genocide and incitement to genocide and crimes against humanity for their broadcasts calling for violence against Tutsis before and during the Rwandan genocide.

Attorney Nitsana Darshan-Leitner, the founder and head of Shurat Hadin, said Wednesday that the current wave of “lone wolf attacks” is actually the product of televised propaganda, and that “when establishment television brainwashes its viewers to murder Jews, they go and carry out these deeds. Once we used to go and arrest inciters at mosques, now we just need to go arrest the heads of Palestinian broadcasting.”

While there were convictions for incitement in Rwanda, incitement cases in the ICC and elsewhere are hard to win since there mush be a showing that the incitement was active, not just indirect. Many incitement cases in Rwanda were dismissed as being distasteful hate speech, but not incitement.

In October, Shurat Hadin took part in filing a lawsuit in New York against Internet giant Facebook, alleging that the company is disregarding incitement and calls to murder Jews being posted by Palestinians. The lawsuit seeks an injunction to require Facebook to block all racist incitement and calls for violence against Jews in Israel, but no damages.

The lawsuit includes a 76-page list of plaintiffs, and contends that “Facebook’s refusal to remove the flood of extremist videos, statements and cartoons being posted by Palestinians is encouraging imminent violence and fanning the flames of the terrorist attacks that have overwhelmed Israel in the past month.” The lead plaintiff, Israeli-American Richard Lakin, 76, was shot in the head and stabbed multiple times as a passenger on a Jerusalem bus on October 13 when Palestinian terrorists from east Jerusalem, armed with guns and knives, carried out an attack.

Three Israelis, including Lakin, were killed in the attack.

Darshan-Leitner told The Jerusalem Post on Wednesday that the campaign against Palestinian TV is meant to reach out to members of the public across the world, and also to appeal to the government of the United States, which helps fund Palestinian Authority broadcasting.