The gov’t’s ShoppingIL initiative is to encourage online purchases of manufactured products bearing the “Made in Israel” label at discounted prices during the month of November.

By Hili Yacobi-Handelsman , Israel Hayom Staff

The Economy and Industry Ministry is working to promote the online purchase of products manufactured in Israel in November when shoppers take advantage of special deals on Thanksgiving, as well as online shopping holidays like Cyber Monday and China’s Singles Day.

In light of the success of last year’s effort, the ministry’s Blue and White Headquarters will once again join forces with Google Israel to set up a dedicated manufacturers’ complex for products to receive the “Made in Israel” label.

SodaStream’s product label – Screenshot

The Blue and White Headquarters, in cooperation with the Manufacturers Association of Israel and the Histadrut labor federation, is promoting collaboration with trade sites and digital platforms to encourage the public to buy blue and white.

The Blue and White complex will operate from Nov. 6-7, during which shoppers will be able to access the websites of Israeli manufacturers that bear the “Made in Israel” label and buy items at a discounted prices.

The dozens of manufacturers that took part in Google’s ShoppingIL initiative last year saw on average an over 60% increase in earnings as a result of their participation in the initiative.

According to Economy Minister Eli Cohen, the ShoppingIL initiative is “a tool that opens another sales channel for businesses in Israel via the internet and is an important platform. The purchase of products from Israel is of much importance and has a major impact on the market, contributing to the economy, creating employment and reducing gaps.”

View original Israel Hayom publication at:
https://www.israelhayom.com/2019/09/26/govt-partners-with-google-to-promote-purchase-of-blue-and-white-products-online/

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