Tag Archive for Better Place

Better Place closed, 6 weeks later Israelis still backing electric cars

2 initiatives are now trying to rejuvenate the remains of Better Place & keep electric-powered rubber on Israel’s roads.

Five years of bombastic hype. $850 million of funding burned. Networks planned in at least seven countries. A founder who spoke of changing the world.

Solar energy entrepreneur Yosef Abramowitz speaking at an event promoting support of electric transportation in Israel, June 7, 2013. (GoElectricIL)

Solar energy entrepreneur Yosef Abramowitz speaking at an event promoting support of electric transportation in Israel, June 7, 2013. – GoElectricIL

When the electric car company Better Place declared bankruptcy in May, it marked an unhappy, though perhaps unsurprising setback for those who dreamed of Israel revolutionizing the global auto industry and freeing drivers from the tyranny of volatile oil prices.

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After losing NIS 3B, Better Place sold for NIS 43 million

About 6 years after Shai Agassi founded Better Place, the electric car company sold to Sunrise Ltd. & Association for the Promotion of the Electric Car in Israel

New owners promises to continue operation of battery-swapping stations for at least 2 years.

By Shahar Haselkorn

 

 

Sunrise Ltd. and the Association for the Promotion of the Electric Car in Israel purchased all the operations and assets of the Better Place electric car company in Israel for 18 million shekels (about $5 million) after the Lod District Court confirmed the purchase agreement of the bankrupt company on Wednesday.

הפעילות והנכסים בישראל נמכרו בתמורה ל-18 מיליון שקלים (צילום: AFP)

Better Place electric car – Photo: AFP

The court also approved the sale of Better Place Switzerland’s intellectual property to the same group for NIS 25 million ($6.84 million). Continue Reading »

‘Better Place’ launches its commercial electric cars

Better Place touts lower cost, no emissions, silent motors & the lack of gasoline dependence for its cars.

 

Better Place Israel announced the commercial launch of its Renault Fluence Elictric Vehicles Sunday, almost six months after the first EVs hit the road on the company’s fourth anniversary in January.

THE FLUENCE ZE (Zero Emission) - Photo: Nadav Shemer

THE FLUENCE ZE (Zero Emission) – Photo: Nadav Shemer

A television,  newspaper and Internet advertising campaign, run under the slogan “It’s not foreverybody,” will introduce arguments in favor of electric vehicles and present the types of people Better Place believes are not suited to them. The expressed advantages include cost, no emissions, silent motors and lack of gasoline dependence.

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