2 initiatives are now trying to rejuvenate the remains of Better Place & keep electric-powered rubber on Israel’s roads.
Five years of bombastic hype. $850 million of funding burned. Networks planned in at least seven countries. A founder who spoke of changing the world.
When the electric car company Better Place declared bankruptcy in May, it marked an unhappy, though perhaps unsurprising setback for those who dreamed of Israel revolutionizing the global auto industry and freeing drivers from the tyranny of volatile oil prices.