Tag Archive for Dynamic Yield

McDonald’s set to acquire Israel’s Dynamic Yield for $300 million

America’s mega fast-food giant will use Israel’s Dynamic Yield’s technology to change drive-thru menu displays to show trending menu items and food based on time of day, current restaurant traffic and even the weather.
• McDonald’s plans to roll out the technology in the U.S. in 2019.

By Reuters and Israel Hayom Staff


McDonald’s Corp. said on Monday it would buy Israel’s Dynamic Yield, whose technology helps marketers personalize customer interactions, to boost its online marketing efforts.

McDonald’s will pay more than $300 million, a person familiar with the matter said.

McDonald’s DRIVE- THRU Sign in Harlem, NY. – Photo: Wikimedia,Sam Smith

McDonald’s said it would use Dynamic Yield’s technology to change its digital drive-thru menu displays to show food based on the time of day, weather, current restaurant traffic and trending menu items. Continue Reading »