Stephen Colbert on America’s most watched late night talk show plugs Sabra hummus on debut broadcast in front of nearly 7 million viewers, angering BDS.
Tzipi Shmilovitz, Navit Zommer
It was the most watched debut of the most watched show: Stephen Colbert stepped into David Letterman’s huge shoes on CBS’s Late Show with impressive success, and one of the stars of the programs was Israeli hummus.
His rating – nearly seven million viewers – was double the number of viewers of his alleged biggest competitor, Jimmy Fallon, Jay Leno’s successor. Together with Fallon, Colbert officially became the greatest talk show host in America on Tuesday night. Continue Reading »