Despite the risk of a backlash from the BDS movement, SodaStream Int’l CEO David Birnbaum said: ‘I am proud to be Israeli, so I’m putting my flag on 50 million products manufactured in Israel.’
By Gary Willig
SodaStream International announced that it will begin embedding the Israeli flag on the packaging for its products, Ynet reported.
SodaStream’s new product label
The picture of the flag will be accompanied by the caption: “This product is made by Arabs and Jews working side by side in peace and harmony.”
SodaStream voluntarily decided to take the step of featuring the Israeli flag on the packaging of its products, despite the risk of backlash from the BDS movement. Continue Reading »
Oxfam International confederation of charities head admits support for BDS inspired confrontation with actress Scarlett Johansson, over her association with the Israeli company Sodastream, cost Oxfam thousands of donors.
By Gary Willig
The head of the Oxfam International confederation of charities admitted that the organization’s public spat with former celebrity ambassador Scarlett Johansson over her support of the Israeli company Sodastream was a mistake which cost the organization thousands of donors, the Guardian reported.
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600 Palestinians worked at the SodaStream factory in the Mishor Adumim industrial park, next to the West Bank settlement of Maale Adumim before it was forced to relocate.
Hollywood superstar Scarlett Johansson held her ground in an aggressive UK interview, insisting again that SodaStream is a symbol of Israeli-Palestinian cooperation & an asset in Jewish-Arab relations.
By Israel Today Staff
Hollywood superstar Scarlett Johansson on Sunday again defended her decision to represent Israeli soda-maker SodaStream and shot down biased criticism of and efforts to boycott the Jewish state.
Scarlett Johansson – Photo source: Israel Today
In an interview with the UK’s Observer that was supposed to focus on her role in an upcoming film, Johansson was aggressively confronted over her spokesperson position with SodaStream, which operates a large factory near the “Jewish settlement” of Ma’aleh Adumim. Continue Reading »