Tag Archive for SodaStream

‘Boycotting harms everyone – both Israelis and Palestinians’


Europeans warning that a boycott against Israel may become a ‘tsunami’ are influenced by those with an agenda that prefers demonizing Israel.

‘The world doesn’t understand the situation, they want to aid the Palestinians and end up hurting us,’ says Palestinian worker at SodaStream factory.

By Noam (Dabul) Dvir

The topic of boycott has been widely discussed recently against the backdrop of the peace negotiations between Israel and the Palestinians.

' It's not a humanitarian boycott, it is a political one' (Photo: Gil Yochanan)

‘ It’s not a humanitarian boycott, it is a political one’ – Photo: Gil Yochanan

While the debate was fueled up by severe warnings made by Justice Minister Tzipi Livni and Finance Minister Yair Lapid, a long line of commercial firms have also taken part in the discussion. Continue Reading »

Palestinian workers praise Scarlett Johansson & SodaStream – Glad Boycott Unsuccessful

‘It’s time to stop blaming Israel for all our problems,’ a Palestinian employee at SodaStream remarks.

By , and Nathan Jeffay


MISHOR ADUMIM – WEST BANK — “I can bring a million people who want to work here,” boasted Ahmed Nasser, taking a break from his job as a SodaStream assembly line worker.

A Palestinian woman works at a SodaStream factory on January 30, 2014 in the Mishor Adumim

A Palestinian woman works at a SodaStream factory on January 30, 2014 in the Mishor Adumim industrial park, next to the West Bank settlement of Maale Adumim. – Photo: AFP

Nasser spoke to the Forward from SodaStream’s main production plant, which is located in the Mishor Adumim industrial park within the settlement of Ma’ale Adumim in the West Bank. Continue Reading »

Was Scarlett Quitting Oxfam About Human Rights Issues or Dollar Signs?

Now that Coca-Cola is revealed as one of Oxfam’s major donors, was corporate donations  what motivated the NGO’s attack on Israeli soda company SodaStream?

By Maayana Miskin


The Israeli company SodaStream has come under fire in recent weeks over the fact that it has a factory in Maale Adumim, a Jerusalem suburb that lies east of the 1949 armistice line.

Fanta products

Coca-Cola products – Photo: IsraelandStuff/PP

The controversy hit a new high last week with the Oxfam charity’s criticism of actress Scarlett Johansson, who has signed on as a spokeswoman for SodaStream. Johansson has said she will stick with her commitment to SodaStream – and has stepped down as an ambassador for Oxfam in protest of its anti-Israel stance. Continue Reading »

Scarlett Johansson quits as Oxfam ambassador

Movie star resigns from humanitarian group due fundamental difference of opinion in regards to BDS, boycotts and Israel.


Scarlett Johansson is ending her relationship with the humanitarian group Oxfam International after being criticized over her support for an Israeli company that operates in the West Bank.

A statement released by Johansson’s spokesman Wednesday said the 29-year-old actress has “a fundamental difference of opinion” with Oxfam International because the humanitarian group opposes all trade from Israeli settlements, saying they are illegal and deny Palestinian rights.

“Scarlett Johansson has respectfully decided to end her ambassador role with Oxfam after eight years,” the statement said. Continue Reading »

SodaStream Wins Lawsuit against French BDS Group


SodaStream victorious in it’s case, is believed to be the 1st Israeli firm to introduce formal court charges against the Palestinian lobby.

By: Tzvi Ben-Gedalyahu


A SodaStream ad in France, where a BDS-linked group has been found guilty of maligning the company.

A SodaStream ad in France, where a BDS-linked group has been found guilty of maligning the company.

A SodaStream ad in France

A French court has ordered a Pro Palestinian Authority group affiliated with the Boycott Israel movement to compensate the company and to stop all activities alleging that SodaStream products are illegally made and sold.

The company, whose Mishor Adumim factory in Israel’s Judean Desert is only one of 20 around the world, sued the Association France Palestine Solidarite (AFPS) in a Paris civil court for activities that the company said included “falsely claiming that the products are ‘illegally sold’ as a result of being manufactured in ‘occupied territories’ while bearing the ‘Made in Israel’ label.” Continue Reading »

Fox rejects Johansson’s SodaStream ad over its comment at Coke & Pepsi

WATCH: Rejection is not new for SodaStream, when last year, CBS refused to air a different ad for the same reason.



US television network Fox on Monday rejected a Super Bowl ad by SodaStream, featuring actress Scarlet Johansson, over its digs at Coca-Cola and Pepsi, themselves major advertisers.

Scarlett Johansson as pitchwoman for SodaStream. – Photo: YouTube screenshot

The commercial, which SodaStream posted on its YouTube page Monday, features Johansson extolling the virtues of the do-it-yourself carbonation kit as a means of “saving the world,” joking that as an actress, that is her real job. At the end of the 33-second clip, she turns to the camera and says, “Sorry, Coke and Pepsi.” Continue Reading »

Scarlett Johansson responds to BDS critics of her SodaStream endorsement

The Jewish Hollywood Star sparked controversial uproar after revealing her endorsement for the Israeli made selzter-maker.

By i24News


American starlet Scarlett Johansson has responded to the wave of criticism leveled at her for agreeing to endorse the Israeli company SodaStream, who own a factory in the West Bank.

In a statement made to the Huffington Post, Johansson described her role as the first-ever brand ambassador for SodaStream as “building to peace.” She also made clear that despite the pressure from the Boycott, Divestment and Sanctions movement (BDS), she would not renege on her commitment to SodaStream, which will include a TV spot to be aired during the Super Bowl. Continue Reading »

Scarlett Johansson catching slack over SodaStream ad campaign

The humanitarian group Oxfam, says that while it respects the independence of its ‘global ambassador against poverty’, it opposes ‘all trade’ from Israeli settlements.


Oxfam International is criticizing Scarlett Johansson over her new ad campaign for an Israeli company that operates in the West Bank.

Scarlett Johansson

Scarlett Johansson – Phot: AP

Israeli drink maker SodaStream International Ltd. recently signed the U.S. actress as its first “global brand ambassador.” She is to appear in a television ad during the Super Bowl on Feb. 2.

SodaStream has come under fire from pro-Palestinian activists for maintaining a large factory in an Israeli settlement in the West Bank. Continue Reading »

SodaStream profit up from Wal-Mart sales


Boosted by its launch at US retail chain, Israel-based manufacturer of beverage carbonation systems says its 2nd-quarter net income jumped 36%.

Associated Press

SodaStream International Ltd. says its second-quarter net income jumped 36%, boosted by strong demand fueled by its launch at Wal-Mart Stores Inc.

BDS has boycotted SodaStream because some of its machines are built in contested territory. Meanwhile, the company employs hundreds of Palestinians.

The company raised its revenue and profit outlook, pushing shares higher in morning trading.

SodaStream makes beverage carbonation systems that enable consumers to easily transform tap water into carbonated soft drinks and sparkling water. Continue Reading »

SodaStream Super Bowl ad has caught the eye of BDS

The new SodaStream publicity blitz has proven BDS as a total flop as they sought to bring their campaigns targeting settlement products to a new, level of visibility.
Hopefully, it only improved sales as BUYcott usually trumps boycott.



SodaStream’s purchase of a Super Bowl commercial has the BDS movement in the U.S. saying it will step up its campaign against the Israeli firm.

Soda Stream commercial still shot

Soda Stream commercial still shot – Photo: screen shot

SodaStream, the maker of home soda machines, will pay about $3.5 million for a 30-second spot for the game. The company reportedly had net earnings of $27.5 million in 2011, according to The Associated Press. Continue Reading »

Israel’s SodaStream commercial at Super Bowl XLVII

“We’re going after Coke & Pepsi in their ‘prime time’ slot of the year,” SodaStream reports.


Israel’s SodaStream International will compete with Coca Cola and Pepsi on their own turf on February 3, when it advertises on CBS during the broadcast of Super Bowl XLVII.

Soda Stream commercial still shot

Soda Stream commercial still shot – Photo: screen shot

-The world’s largest manufacturer of home beverage carbonation systems sells its products at more than 15,000 retail stores in the United States. It is hoping to attract a larger share of the soda market after participating in the biggest event on the American sports calendar. Continue Reading »