It’s Official! Google announces acquisition of Israeli app Waze

World Record paid for app.  Acquisition comes after speculation involving Facebook & Apple. Google says Waze remains in Israel.

Netanyahu calls to congratulate owners and thanks them for their ‘contribution’ to putting Israel on the map and the future taxes they’ll be adding to the country’s treasury.




Google and Waze on Tuesday announced that the search giant had purchased the Israeli traffic app, but did not specify the sum of the deal.”[Google’s leaders] share our vision of a global mapping service, updated in real time by local communities, and wish to help us accelerate,” Waze CEO Noam Bardin wrote in a post on the company’s site.

Waze traffic software Photo IsraelandStuff PP

Waze traffic software – Photo: IsraelandStuff/PP

“We are excited about the prospect of working with the Google Maps team to enhance our search capabilities and to join them in their ongoing efforts to build the best map of the world.” Google VP Brian McClendon added, that the company would “work closely with the vibrant Waze community, who are the DNA of this app, to ensure they have what’s needed to grow and prosper.”

The acquisition comes after months of speculation involving Google, Facebook and Apple.

Sources say Google Inc. acquired Waze for $1.1 billion.

Ra’anana-based Waze has almost 50 million users. This is a big number for an Israeli company, which probably helped it achieve the hoped-for exit.

According to some reports, Facebook representatives arrived in Israel to meet Waze executives, but no deal was reached in the negotiations, apparently because of the price tag.

Another reason was that Waze insisted that its Israeli employees should continue working in Israel, which Facebook did not accept. Google has already made two acquisitions in Israel, and it has an office here, in contrast to Facebook, which closed most of the companies it acquired, including Israeli start-ups. Both previous Israeli acquisitions by Google were modest. Google acquired personalized Website gadget developer Labpixies for $25 million and interactive video-clip developer Quiksee for $10 million. Both acquisitions were in 2010.

In the past few months, there have been numerous reports that Apple Inc. (Nasdaq: AAPL) was interested in acquiring Waze. However, in an interview with “AllThingsD” at the D11 conference in late May, Apple CEO Tim Cook said that Apple had not bid for Waze. He also stressed that use of Apple’s map app was important, which was why the company was investing heavily in the product. “We screwed up,” he admitted. “It’s greatly improved, but not there yet. We have more to do.” Waze has developed one of the most popular navigation apps on the market. It offers apps for smartphones, tablets, and vehicle systems for navigating roads in Israel and in other countries. The information is about traffic congestion, police presence, road accidents, speed cameras, and road hazards collected by crowdsourcing from Waze’s social network.

Waze was founded in 2009 and in October 2012, it announced a $30 million financing round from Horizons Ventures, Kleiner Perkins Caufield & Byers, and iFund. The company has raised $67 million to date from Magma Venture Partners, Vertex Venture Capital, Qualcomm Ventures, BlueRun Ventures, Microsoft Corporation (Nasdaq: MSFT), and the investors in its 2012 financing round. The deal will turn some Waze founders into multimillionaires. CTO Ehud Shabtai will earn $78 million, president Uri Levine will earn $38 million, VP R&D Amir Shinar and his brother Gili will earn $65 million.

Globes/Hafai Golan and Tzachi Hoffman contributed to this report.