With 31 entertainers and media professionals from North America broadcasting their experiences, these ‘Media Magnets’ participants use their platforms to share inspiring Jewish values and hopefully, spread positive messages about Israel to their combined audiences of 10+million followers.
By the Arutz Sheva Staff
Leading entertainers and media professionals from North America participated recently in an exclusive Jewish women’s-only “Media Magnets” Trip to Israel, in coordination with the Jewish Women’s Renaissance Project (JWRP).
The group of 31 women explored Israel through a media lens, connecting to Israel’s media professionals and broadcasting their experiences to their combined audiences of 10+million followers.
Among these North American media magnets are Michaela Watkins, the star of Hulu’s hit series “Casual”; Erica Ehm, founder of Yummy Mummy Club, Canada’s leading parenting site; and Cailli and Sam Beckerman, twin fashion bloggers who are brand ambassadors for Chanel, Coach, and Disney, among others.
The customized itinerary included a visit to Israel’s first fashion house, an exclusive cocktail party with WMN (a Community, a Coworking space and ecosystem for women led ventures in Tel Aviv) honoring Women’s Entrepreneurship Day, and intimate discussions with Israeli media professionals, artists, entrepreneurs, and government officials, designed to spark creative joint endeavors.
The Media Magnets women traveled to Tel Aviv, Jerusalem, Tzfat, and the Dead Sea. With ongoing share-worthy experiences, Media Magnets participants use their platforms to share inspiring Jewish values, broadcast the power of Jewish women, and spread positive messages about Israel. After the women returned home, JWRP continues to support them and encourage them to take action within their families, communities, and with their audiences around the world.
“Our Media Magnets are strong, savvy Jewish women who millions of people turn to for their insights each day,” JWRP’s Adrienne Gold Davis said. “The JWRP is thrilled to be bringing these incredible women to Israel and helping both them and their fans connect to Jewish values and make the world a better place.”
The Jewish Women’s Renaissance Project (jwrp.org) was founded in 2008, with the mission of empowering women to change the world through Jewish values. Its major project is “Momentum,” an eight-day, highly subsidized life-changing journey to Israel, experienced by close to 15,000 participants from 190 partner organizations in 26 countries worldwide.
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