Israeli wine & spirits exports grew to $39 million in 2015, a 6% increase compared to 2014, with new int’l markets opening up, the buyers keen on Israel’s variety & high quality.
By Michael Zeff, TPS
As the Israeli wine industry continues to expand, more international markets are opening up to the variety of wines that Israel’s winemakers have to offer.
The 2016 Sommelier Wine Exhibition, organized by the Israel Export Institute (IEI) featured 80 different Israeli wineries that displayed their goods in Tel Aviv’s Culture Palace on Wednesday, January 27. The exhibition drew representatives from around the world who attended the event, with several signing contracts with Israeli wineries. Continue Reading »
Despite cultural differences in taste, this first step introducing Israeli products to Asia, that has yet to be exposed to the variety of Israeli tastes, has great potential, and these tastes will appeal to the Asian pallet just as it succeeded in Europe.
By Yossi Aloni
The first Israeli food festival, in Taiwan may be the Israeli answer to Europe’s branding of Israeli products. 25 Israeli companies will present and sell some 200 different kinds of foods and beverages to the public in the five stores of the prestigious City Super.
The food festival, that was initiated by the Ministry of Economy’s office in Taiwan and Israel’s Export Institute, is part of a concerted effort to break through to new markets in East Asia. Continue Reading »