UBQ, the Israeli waste-to-plastics greentech startup, begins a pilot program in the United States with the Central Virginia Waste Management Authority turning 80% of uncycled household garbage into plastic recycling bins.
By Brian Blum
An Israeli greentech startup, founded by a fabled hummus maker, has signed a deal with a Virginia-based recycling authority.
The startup, UBQ, backed by Yehuda Pearl, the founder of popular hummus brand Sabra, has developed a technology that takes the 80 percent of the household garbage that is typically not recycled and turns it into a plastic substitute that can be made into everyday goods.
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