The Israeli company Osem, that almost holds monopoly on local ketchup sales, conducted its own tests on their competitor’s product, concluding Heinz does not meet Ministry’s criteria for ketchup.
• Heinz: Claims have no substance.
By Orna Yefet, Calcalist
Osem has launched a campaign against its main ketchup competitor Heinz, claiming the latter’s sauce does not meet the criteria for ketchup and instructing retailers to remove it from their shelves.
After conducting lab tests on the Heinz product at its own initiative, Osem on Tuesday morning sent a letter to retailers asking them to remove the Heinz product from their ketchup section, and not place it next to Osem’s own product.