The Israeli company Osem, that almost holds monopoly on local ketchup sales, conducted its own tests on their competitor’s product, concluding Heinz does not meet Ministry’s criteria for ketchup.
• Heinz: Claims have no substance.
By Orna Yefet, Calcalist
Osem has launched a campaign against its main ketchup competitor Heinz, claiming the latter’s sauce does not meet the criteria for ketchup and instructing retailers to remove it from their shelves.
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Ketchup wars: Heinz and Osem
After conducting lab tests on the Heinz product at its own initiative, Osem on Tuesday morning sent a letter to retailers asking them to remove the Heinz product from their ketchup section, and not place it next to Osem’s own product.