Portugal, part of the United Nation’s tourism body currently in Israel, is interested not only in emulating Tel Aviv’s technology, but also in attracting Israeli tourists.
By NIV ELIS
Portugal is looking to pick up some tricks of the trade in the field of smart cities, according to Portuguese Secretary of State for Tourism Adolfo Mesquita Nunes.
“We made a huge transformation on our promotion model. We gave up traditional and offline and are almost 100% in the digital marketing, se we’re a case study for that,” said Nunes, who is in Israel for the UNWTO (the United Nation’s tourism body) Commission For Europe Annual Conference in Haifa. Continue Reading »