Set to replace colonoscopies with ‘PillCam’ technology, an Israeli company has received FDA approval & also just entered the Japanese market.
By Ari Yashar
In August Given Imaging, an Israeli medical technology company, received FDA approval for their Pill Cam SB3 which will potentially replace colonoscopies in screening for colorectal cancer.

Screenshot of PillCam SB 3 Animation clip
Furthermore, the company announced Monday that Japan’s Central Social Insurance Medical Council has approved reimbursement for Given Imaging’s PillCam COLON, according to The Wall Street Journal.
While men and women over 50 are advised to have a colonoscopy every 10 years, No Camels – Israel Innovation News notes that some studies show 50% of Americans over 50 forgo the procedure due to its uncomfortable nature. Continue Reading »
















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