Despite cultural differences in taste, this first step introducing Israeli products to Asia, that has yet to be exposed to the variety of Israeli tastes, has great potential, and these tastes will appeal to the Asian pallet just as it succeeded in Europe.
By Yossi Aloni
The first Israeli food festival, in Taiwan may be the Israeli answer to Europe’s branding of Israeli products. 25 Israeli companies will present and sell some 200 different kinds of foods and beverages to the public in the five stores of the prestigious City Super.
The food festival, that was initiated by the Ministry of Economy’s office in Taiwan and Israel’s Export Institute, is part of a concerted effort to break through to new markets in East Asia. Continue Reading »


















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